Our Story - how it all started.

Our story unfurled from a yearning heart, that of a Malaysian engineer who hungered for affordable and superb-quality gifts for his beloved ones. No matter how much he searched, he could not find the perfect present to express his deepest emotions. Such was the depth of his frustration that he yearned to create something that could do justice to his passion. And thus, he conceived of JOVI.

JOVI, a local brand that specializes in crafting elegant bags, wallets, and accessories that are a treat to the senses, sprang forth from the passion and vision of the founder and his coterie of like-minded friends. For them, it was not merely about creating aesthetically pleasing objects, but also about imparting a sense of warmth and connection. JOVI was to be an avenue for people to express their emotions with grace and finesse, a catalyst for love and appreciation.

As they strived to craft products that met their exacting standards, they never lost sight of their mission. They wanted every customer of JOVI to experience a sense of joy and intimacy, to feel the resonance of their feelings in every product. Every JOVI product was crafted with meticulous care and a keen eye for detail, not just to exude beauty but also to be practical and functional. The team worked tirelessly to keep the prices within reach of all, without ever compromising on quality.


But above all, JOVI was about forging emotional connections with their customers. They aimed to be a part of people’s most cherished moments, be it a birthday, a wedding, or a simple expression of affection. They were fueled by their fervor for helping Malaysians articulate their feelings in the most